# The LinkedIn Outreach System: the prompts

From https://sdrpilot.ai/linkedin-outreach-system/ by Sohaib Ahmad, founder of SDR Pilot. The page explains when to use each one.

## 1. The ICP prompt

Fill in the brackets and paste it into Claude or ChatGPT.

```text
You are a B2B sales strategist. Help me write my ideal customer profile for LinkedIn outreach. Use only what I give you below. Where you have to guess, say that it is a guess.

My website:
[paste your homepage text, or the link if your assistant can read links]

What I sell, in one sentence, and the price range:
[write it]

My three best clients. For each one: their job title, what their company does, the company size, the country, why they bought, and how they found me.
1. [client one]
2. [client two]
3. [client three]

A client I regret taking, and why (optional):
[write it, or "none"]

Give me back:

1. WHO TO TARGET. The job titles, industries, company sizes and countries, each as a short list. Base this on what the three clients have in common, not on who could buy in theory.

2. WHO TO EXCLUDE. The people who look similar on LinkedIn but will not buy or cannot pay, and how to spot each one from a profile alone.

3. IN MARKET SIGNALS. Eight things I can see on LinkedIn that suggest this person has the problem right now: what they post about, what they comment on, a recent job change, hiring, a line in their headline. Rank them from strongest to weakest.

4. A ONE LINE TEST. A single sentence I can hold a profile against in ten seconds and answer yes or no.

5. FIVE SEARCH PHRASES. Words my buyers use in their own posts about the problem I solve, so I can search LinkedIn posts for them.

6. WHAT IS MISSING. The three questions you would ask me to make this profile sharper.

Keep it plain. No jargon.
```

## 2. The shape: opener, day 3, day 5

A template. Replace the brackets by hand.

```text
OPENER. Two or three short messages, sent once they accept:

[First name], saw your [post about X / line on your profile about Y].
[One honest sentence on why it caught your eye.]
Do most of your clients come from referrals or outbound?

DAY 3. Only if they have not answered. One question, nothing else:

[First name], is [finding new clients] on your plate this quarter, or is it handled?

DAY 5. The last one. A soft exit:

No worries if [finding new clients] is not a priority right now, [first name]. I will leave it here.

After day 5, send nothing more.
```

## 3. The opener prompt

Paste one person's profile and get the opener and both follow ups.

```text
You are helping me write a first LinkedIn message to someone who just accepted my connection request. I am not selling anything in this message.

Their profile, pasted from LinkedIn:
[paste their headline, About section and current role]

A recent post or comment of theirs, if there is one:
[paste it, or write "none"]

Write the opener as two or three very short chat messages, the way a person types on their phone.

Rules:
1. The first message names ONE specific thing from their profile or post. Refer to something only they would have written. No compliments like "great post" or "impressive background".
2. Do not mention my product, my company, what I do, or any link.
3. The last message is one easy either/or question about how they win clients today, for example "do most of your clients come from referrals or outbound?". Adapt the two options to their business so both are answers they could really give.
4. Exactly one question in the whole opener.
5. No "hope you are well", no filler, no exclamation marks, no emojis.
6. Under 45 words in total.

Then write two follow ups for me to keep:
Day 3: one single question, under 20 words, no product, no link.
Day 5: a soft exit that starts with "No worries if" and names the topic. No product, no link, no question.

Give me three versions of the opener so I can pick one.
```

## 4. The reply prompt

Paste their reply and your offer.

```text
A lead just replied to my first LinkedIn message. Help me write my next message.

Their reply:
[paste it]

What I sell, who it is for and what it costs:
[write it in two or three lines]

Something they can look at without talking to me (a short demo video, a page, a free trial, a one page doc):
[paste the link or describe it]

Write my reply as two or three very short chat messages:
1. React to what they actually said, in one short line.
2. Say what I sell in one or two plain lines, tied to their answer. No buzzwords.
3. Offer the thing to look at and ask if they want it. Do not ask for a call or a meeting.

One question at most. No exclamation marks, no emojis. Under 60 words.
```